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Body Shop International: an exploration of incorporated fortunate responsibility Bryan Dennis division of Management, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia, the States Christopher P. Neck Department of Management, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia, USA Michael Goldsby Department of Management and Marketing, School of Business, University of Southern Indiana, Evansville, Indiana, USA Attempts to meditate the following fountainhead: is Body Shop International a genially liable organization? This exploration includes a definition of the concept of corporate affectionate responsibility and an investigation of round speci?c actions by Body Shop International to specify whether or non these actions are in fact socially prudent in nature. In 1976, Anita Roddick founded Body Shop International (BSI), a inborn soap and lotions troupe, in Brighton, UK. Since then, the bon ton has expanded to approximately 2,000 store s, with cc in the USA (Rosenthal, 1994). Anita Roddicks net outlay is more(prenominal) than $250 million. With an annual income of $1.1 million, Anita is arguably the most ?nancially successful self-made contempt woman in the world (Entine, 1995a). From the beginning, the company focused on being socially responsible.

The companys mission argue describes their mission as to dedicate our personal line of credit to the pursuit of social and environmental change (Body Shop Website, 1997). According to Bryan Weaver, a spokesman from the companys US home office, Early on in forming it, Anita wanted to establish a business that was socially responsible. The cosmos garment of the co! mpany is that she was able to have a business with morality (Rosenthal, 1994). She has successfully established herself and her company as leaders in the arena of social responsibility Anita herself has been referred to as . The fuck off Theresa of capitalist economy (Entine, 1996). Mrs Roddick once said, Id quite a promote homo rights, environmental concerns,...If you want to get a full essay, exhibition it on our website: BestEssayCheap.com

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