Rhetorical Analysis Paper Budlight Advertisement - 715 Words

Rhetorical Analysis Paper: BudLight Advertisement Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser. The rhetorical appeals are included in the BudLight ad to persuade the audience to drink BudLight. This BudLight†¦show more content†¦The BudLight bottles are in the front, center of the ad to make sure that the audience can see the brand clearly so that they can remember the logo. Behind the beer bottles, there is a young man enjoying his time on a beautiful island with two attractive women and of course, BudLight. This ad makes the audience believe that this lavish lifestyle is possible as long as they have a BudLight with them. This picture gets imprinted into people’s minds and they are reminded of this ad every time they see a bottle of BudLight. The advertisement’s name is Port Paradise III. This title shows that this is just one of many places where one can go and enjoy a BudLight in the company of beautiful women. If this is Port Paradise Three, then this means that there has to be a One and Two as well. With this title, the audience realizes that the fun never ends as long as they drink BudLight. It is incredible how advertisements can lure an audience into trying out their products. Certain advertisements and commercials may seem simple, but at the same time, those are the ones that people remember and talk about. When people think about beer advertisements, they usually remember the ones like this one because it demonstrates things that people want. This advertisement shows how BudLight is interconnected with Paradise and makes people remember the picture. The luxurious aspect of this ad and the