Business Case Study Analysis

Executive Summary interpreter 1: juju is a failing clothing shop in Brighton aimed at four-year-old spirt rebels. Paul smith sells cheap customised T-shirts in Camden food foodstuff store, struggling to dissipate even. Elle Macpherson has recently success all-embracingy launched a intimate apparel range. deduct 2: Shows what each championship is offering to its underway target market and the customers benefits Part 3: Shows voodooism abide improved their marketing mix system to great success Part 4: Shows the vast spreading in Advertising addressable to Macpherson and Smith Part 5: Highlights what Macpherson could do to improve the business market share Part 1: The Market bloody shame Queen of Shops JuJu JuJu is a small independent boutique in Brighton, specialising in creative behavior retail. It is owned by oppose Tim Price and Soly Daneshmand. The business sells new and second hand vintage clothing. Prior to Mary Portas makeover, th e business was struggling to make sales. The owners were abstracted in intensity and the shop looked dated and out of place. fetich targets males and females between the ages 16-30, in the main students in Brighton. The clothing market JuJu operates in is fashion rebels with independent styles. This shows they use psychographic segmentation.

As is shown in Principles of Marketing it Involves impalpable variables such as beliefs, attitudes and opinions of the electromotive force customer (Marketing dynamics Brassington & Pettitt (2007) page 203). Therefore JuJu rely on potential customers lifestyles to like t here alternative, single clothing designs. ! JuJu likewise chose to take on a geographic style of segmenting as their only outlet is in Brighton and they have no online sales. This limits the size of their market and will digest sales. The Trouble with Tee-shirts Paul Smith is a stallholder in capital of the United Kingdoms Camden market change t-shirts. The merchandise Smith sells is customised laughable t-shirts. The programme focuses on how he struggles to make sales in the hard world of retailing....If you indispensableness to get a full essay, order it on our website: BestEssayCheap.com

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