Outline and explain the marketing research process and explain why it is important to conduct marketing research and also give its limitations.

Marketing seek is the planned and systematic gathering and morsel of entropy and the analysis of information relating to all aspects of marketing and the final examination usage of goods or services -Leader & Krystis. Sometimes a go with whitethorn want information ab aside its customers, and so forget carry egress look into. The marketing surround is constantly ever-changing and as marketers we need to monitor these changes with research. The research is non used to make decisions and to rivet the risk of qualification a wrong decision. For example ooze Factor may decide to change the shade of its ruby-red lipstick by and by seeing that people dont procure it as much as the red lipstick of Revlon, but unless they do marketing research they do not call for up whether this is because of the shade of the lipstick of every other reason. This would not only be an expensive misplay but they may also lose some of their catamenia customers who do not like the ne w change. How can we know what it is that our customers want or need without asking them? Without research we exit reduce our decisions to expect work. The objectives of marketing research are exploratory, descriptive and casual. Exploratory research starts by collecting information that may assist in helping to define a occupation an suggest a possibleness for it.

For example: the manufacturer of short Butterly may strike out a decline in gross sales and the passenger car mar talk to wholesalers, retailers or sales representatives to look for and nominate possible problems. Descriptive research is used to ...describe marketing problems, situations o! r markets such as the market potential for a result or the demographics and attitudes of consumers - Armstrong. The objective of causal research is to identify the theory of cause and effect relationship. The first step in carrying out marketing research... If you want to get a full essay, forecast it on our website: BestEssayCheap.com

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